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Conversion Rate Optimizer- The Latest Digital Marketing Strategy

Conversion Rate Optimizer

Now Digital Marketing is spread through out all the small part of the world. Every Business Entrepreneurs understand there is a huge demand of Digital Marketing to grow their business or industry.

Every short period we aware about some new strategy and techniques of Digital Marketing to improve our ROI. Competition is too high in the field of Digital Marketing. Everyone try to stand out in the first page of Google search engine.

To give the user a perfect experience of search, Google also rolled out several Algo updates every now and then. Google always tries to improve user experience in the various field. Major updates like Panda, Penguin, Google rolled out a newer version Phantom. It's have a huge impact in search engine ranking.

In these Competitive world of Digital Marketing I have discover some new technology that will surely help your business in a better way. It is Conversion Rate Optimizer, in short CRO. What is CRO and what is the benefits of this techniques?

CRO is defined as a optimization techniques that involves in various field of Digital Marketing. Before going depth, I want to tell something about Conversion. The term Conversion in Digital marketing is all about the User feedback. When a visitor comes to your website, it means they are interested to see what your website or page says about that particular keywords. So there is some intention of visitor to come to your webpage. Then if you deliver that all the materials the visitor wants, they may give you some feedback or want some attachments with your website. So it is required to add some user feedback form in the page. This Feedback form may be some like button or comment box or you can say a lead generation form.

With the help of these form we get Conversion from the user end. So it is a vital part to optimize your Conversion. In Google ads we show the form in separate landing page. Organically when the visitor comes to your website, we can show them different designing form in different part of the page. We can show the visitor the popup form also that have a huge impact than those normal page form.


Form Position:
So there is various way of showing form to the visitor. You need to analyze which one is the most effective one than others. Whether you add the form in the top of the page or add it in the middle or at the bottom, it depends upon you. You need to check which position is best.

Form Designing:
To get more conversion you need to talk with your designing team as well. Which color combination is better to stand out in the page and which font-style, font-size, form width is suited best with that page is required to analyze.

Form Content:
Content is the most vital part in this CRO technology. There are lots of eye catching headline and form text. You have to focus on this. Headline needs to be attractive and text should the short as well as descriptive. All the important part of the page must suggest in that single form, is the best way to use the Conversion Rate Optimization technique.

Page Structure:
Page should be structured to understand the whole concept of the page in a better way. All the headlines and paragraph should be written in a fixed amount of space and gap. Try to maintain the para size with minimum text. Readers will happy if they get enough clear format of page. You should focus this part mainly for the landing pages.

Page Banner:
Banner tells all the history regarding the content that you have written. You can add two or more banner for a single page. It will describe your content more accurately. Page banner not only helps the readers to understand the content but also it keep interest of the readers.

Mobile Responsive:
In the latest trend of Digital Marketing it is the most valuable thing to make your website or webpage mobile responsive. There are various plugins available to make your page Mobile-friendly. A huge amount of people are using android and other mobile devices now. Lots of social media, Mobile apps, are launched in a regular basis. So you have to keep in mind that your page should be shown to the visitor so correctly.
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